Interrogating Platform Governance: A Media Reciprocity Model, OTT Regulation, and Women's Leadership Representation in Digital Ecosystem

Abstract

The way that media is changing around the world is really affecting how we think about women being equal and having women leaders. Media like newspapers and social media and streaming services are very important when it comes to telling stories about women being strong and having women leaders. This study looks at how media affects how women are seen and heard and how media rules and laws are changing. It uses ideas from people who study media and womens issues and communication and digital laws to see how media affects what we think about women leaders. The study comes up with an idea called the Reciprocity Media Model, which says that media can help make women’s achievements more well known by sharing knowledge and supporting each other. The study uses a mix of ways to get its information, including looking at 120 stories in the news and on streaming services and social media and using statistics to see how media affects how women leaders are seen. The study finds that when women are seen more in the media people are more likely to think that women can be leaders. When women are in the news more it helps people get used to the idea of women being leaders in all areas of life.. The study also finds that there are still some big problems with how media is made and how it is shared online. The study says that it is very important to have rules for streaming services and to be transparent about how online content's shared so that women can be represented fairly in the media. The study says that to really achieve equality, for women we need to have a plan that includes how women are shown in the media how media is governed and how laws are made. By looking at how media can help make women stronger the study helps us understand how media can change society.